Glenn Mercer On
THE DEALERSHIP OF TOMORROW
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Wednesday, April 7 at 11 a.m.
Researcher Glenn Mercer visited HRADA in July, 2017 to share findings NADA commissioned to project the Dealership of Tomorrow. It was one of the most popular and informative meetings in HRADA’s history, but so much has changed in four years that will alter the vehicle-retailing business forever.
NADA’s ongoing research is intended to provide members with insights and forecasts about the next ten years of automotive retailing in the USA. The project’s findings are periodically updated. At this event the project’s researcher, Mr. Mercer, will present us with the 2021 edition, updated with input from dealers (public and private), OEMs, attorneys, vendors, investors, and many other stakeholders to assemble a picture of what 2026 might look like.
Mr. Mercer studied the impact of ZEVs, autonomous cars and mobility services. He projects public acceptance rates of these developments and how the market needs to embrace and prepare for the future of automotive.
Mr. Mercer spent three decades following the auto industry, the first two as an automotive specialist at consulting firm McKinsey, and the third as an independent advisor to investors in automotive. He covers the entire automotive value chain, from suppliers, to OEMs, to dealers, and then beyond, into the aftermarket.
You won’t want to miss this very special presentation. Mr. Mercer’s insight and observations are critical information for everyone involved in our industry. Join your colleagues for this HRADA membership meeting, noon, Wed., April 7 via ZOOM.
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Register FOR FREE NOW at hrada.com