Morning Session: 9-11 a.m
Afternoon Session: 1-3 p.m

Workshop Summary:

This FREE workshop will explore:
   »  Are you maximizing your up-sell opportunities on the service drive?
   »  How is your Dealership doing at retaining customers in your service department?
   »  Are you building relationships in your Service Drive or are you just taking orders from your customers?
   »  Is it possible and should you turn Service Writers into Service Sales Consultants?

Service:
   »  Window of Opportunity
   »  Customer Retention
   »  Relationship Marketing
   »  Psychological Wow and Physical Wow
   »  Scheduling Appointments
   »  What is your tactical approach to selling on the service drive?
   »  What is your absorption rate at your dealership?
   »  Are you satisfied with your hours per RO?
   »  Is your RO count increasing 10% - 15% each year?
   »  How is your effective labor rate?
   »  Do you provide your current SSC's & technicians with consistent and regular training opportunities?
   »  Have your SSC's been with your dealership an average of 5-8 years?
   »  How does your store do at handling most of its sales in the service department over the phone?
         •  Incoming vs. outgoing calls
         •  Appointment calls
         •  Sales calls
         •  Active delivery phone calls

While the seminar is FREE, advance registration is required. Each session is limited to sixty (60) attendees, accepted on a first-come basis.

RSVP online at  www.hrada.com/rsvpdealer  or call Sheri at 757.631.6700 by Noon, Wednesday, September 1st.